The FranchiseRight Institute prepares prospective franchisors to lead. We believe that franchisors have a responsibility to their stakeholders (i.e., shareholders staff, franchisees, suppliers, the community in which the franchise is located, and each customer of the franchisee) to operate a best-of-class franchise system. In our experience, investors also want a leader that can guide an experianced management team to deliver the anticipated return-on-investment. All Franchisors incubated at FranchiseRight are requied to complete 5 levels of coursework plus Boot Camp

Level 1. Franchisor Forum Week (40-hours)

• Valuation / Capitalization Plan / SEC Compliance Plan
• IP Protection / Asset Protection / Structuring
• Advisory Board / Development Team / Packaging
• Angel Insights / Capital Presentations / Professional Image
• Franchisor Innovation and excitement
• Franchise System Concept/Program/Plan Development
• Project Management / Project Sequencing / Development

Level 2. Basic Business and Franchising (40-hours)

• Organizational Structure / Knowledge Management
• Business Operations / Business Law / Corporate Governance
• Franchisor Operations Management / FTC Compliance
• Franchisee Selection / Qualification / Training / Support
• Human Resource/Supplier Management / Conflict Resolution
• Financial Planning, budgeting, accounting, and Risk Management
• Process and Quality Management
• Customer Service and Loyalty (Voice of the customer)

Level 3. Franchisor & Franchisee Marketing (40-hours)

• Preparing a Franchisor Marketing Plan
• Preparing a Franchisee Marketing Plan
• Marketing Strategy/Tactics / Budget
• Advertising / Collaterals
• Social Media / Networking
• Web / Internet / e-commerce / SEO Strategy
• Lead Generation / Directories / Tradeshows
• Franchise Sales / Consumer Sales
• Promotion / Public Relations / Cause Marketing
• Media / Crisis Management

• The Franchisor/Franchisee relationship
• The Qualities/characteristics of Great Franchisor Leadership
• Leading for Results
• Leadership Responsibility, Ethics, Social Responsibility
• Personal Time Management Strategies
• Overcoming obstacles, Goals and Action Planning
• Understanding Human Behavior and Motivation
• Communication and Teambuilding
• Delivering Excellent Customer Service
• Documenting Process and Quality Management

 0. Boot Camp
FranchiseRight provides a “boot camp” specifically-designed for those entrepreneurs thinking about franchising at some point in their future – immediate or long-term. This coursework is primarily on (i.) helping the prototype business “excel” (ii.) providing self assessment tools to determine if the entrepreneur and the business is franchisable. Graduates of this 5-day intensive will have a great orientation on franchising and find out how to start preparing their business for franchising. Franchise Buyers attend the first 4-days to learn about franchising and how to select a franchisor

Boot Camp Coursework

• Franchisor Leadership
• Franchisor Responsibility
• Prototype Assessment
• Franchisor Best Practices
• Marketing Strategy/ Tactics
• Sales Strategy and Tactics
• Entrepreneur Visioning
• Fostering Entrepreneurship
• Franchising Strategy
• Franchising Preparation
• Franchise-FTC Compliance
• Franchising Practical
• What do franchisees want?
• Franchise Business Plans
• Project Management

Level 5. IFA Certification
We encourage all franchisors to achieve certification by the International Franchise Association (IFA) as a Certified Franchise Executive. The FranchiseRight Institute helps prepare applicants for the course (offered independently by the IFA). Partnership Program participants are required to successfully complete this high-level IFA course.