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Franchise System Assessment & Certification

By applying FranchiseRight System criteria, a franchise industry-specific, proprietary methodology of Total Organizational Excellence, to the franchise prototype (unit level) as well as the franchise system; there is mutual assurance that the respective operations are better positioned for initial and long-term success and exit. If you are already selling franchises, FranchiseRight can help accelerate your growth! We will get you on track for controlled expansion and a profitable exit. Implement our “best-of-class” approach to franchising and you’ll qualify for FranchiseRight Certification (by achievement level) and possibly win a FranchiseRight Quality Award.

Assessment. FranchiseRight education, training, structuring, and planning based on the specifications in the FranchiseRight System, provides the detailed guidance that franchisors need to accelerate current operations. Our Assessment of franchise systems looks at operations (compliance, reporting, billing), franchise marketing (advertising, sales, interviewing, selection, qualification, and negotiation); franchisee services (training, unit opening, field inspection, central services and other support); and every other key area of franchisor responsibility. But, more importantly, we examine the viability and sustainability of the organization as a whole. Are you running a “best-of-class” franchise system? We will identify areas of improvement and help you crate the foundation for continuous improvement, procedural standardization, and knowledge management.

Certification. Qualifying companies can apply for FranchiseRight Certification, an international branding and certification designation which is recognized by prospective franchisees, industry professionals, and investors as an indicator of industry excellence, legal compliance, and mutuality in the franchise relationship. Annual re-examination and re-certification permit the uninterrupted use of the FranchiseRight logo and specific level of achievement on our comparative scale. Although our Certification is unique to the franchise industry, our approach overlaps the outstanding measurement criteria of Six Sigma for controlling quality, obtaining cost savings, and driving process improvement; ISO 9000 for modeling product/service conformity, and the Malcolm Baldrige Foundation’s process for assessing organizational performance excellence.

Process. FranchiseRight has a fee-based 6-step Assessment and Certification process that can be engaged separately or successively (see sidebar). Post Assessment, visioning, and Strategic Planning, our improvement team can help franchisors implement a “best-of-class” system. Periodic measurement helps franchisors maintain performance excellence.

Difference. Without undertaking significant evaluation, the typical franchise developer or consultant assumes that the prototype business presented by the entrepreneur is readily duplicatable. While they may have the FTC- compliant documents legally necessary to sell franchises, the entrepreneur is charged with creating a viable franchise system often without any education, guidance, or structuring for “best practices.” Currently, no independent third-party examination or certification method is widely known to the franchise purchaser and without such certification, it can be difficult for them to select a franchisor based on defined performance criteria.

6-step Process

0. Educate.  We offer a comprehensive 5-level educational curriculum and prepare franchisors to complete the “Certified Franchise Executive” program offered through the International Franchise Assn.
Attend our Boot Camp and Franchisor Forum Week to get the FranchiseRight perspective on industry “best practices” and franchise system performance excellence.

1. Assess. Engage our Assessment Team to examine your franchise unit operations as well as franchise system operations. Assessments are conducted over a 5-day period and include pre-work (document review), onsite interviewing, full team presentations, recommendations for process improvement, and post-analysis deliverables (development plan/sequence).

2. Vision. We will facilitate your initial strategic planning process and help you implement an ongoing strategic planning process. We will provide the specifications for the preparation of a comprehensive Franchisor Operational Business Plan and Franchise Unit Business Plan.

3. Direct. As board members (directors or advisors), we will help provide franchise-industry experienced corporate governance. We will facilitate productive board meetings and conferences on a periodic basis and review all processes and materials.    

4. Measure. To help you achieve quality and consistency at a controlled cost (and make sure that you maintain Certification), you can outsource unit inspection and mystery shopping responsibilities to us.   

5. Survey. Use our proprietary online assessment and reporting tools in your hiring franchisee application, and consumer satisfaction survey process.

6. Certify.  After undergoing a rigorous screening process, our examiners will provide an Assessment Report. If we certify that the franchise system meets our criteria your company can use the FranchiseRight Logo for marketing. Exceptional companies are qualified to submit application for the FranchiseRight Quality Award.